Crafting Stories. Defining the Future.
Innovative Media and Entertainment Solutions for Ethiopia's Dynamic Market.
Who We Are
PAL Trading Plc is a vibrant and forward-thinking media and entertainment company at the forefront of Ethiopia’s rapidly evolving media landscape. Built on a foundation of bold ideas and a passion for storytelling, we are here to shape the future of media.
Strategic media partnerships
Compelling content creation
Impactful social media engagement
Effective media buying
Trusted international media agency services
Targeted digital advertising
Full-scale event management
Mission Statement
To create and deliver compelling media experiences that ENTERTAIN, INFORM, and CONNECT audiences while driving value for our partners and stakeholders.
Vision Statement
To be the premier media and entertainment company in Ethiopia, recognized for innovation, creativity, and excellence in content creation and delivery.
Core Values
- Integrity
- Innovation
- Quality
- Collaboration
- Community Engagement
Competitive Advantage
Diverse revenue model, commitment to high-quality content, and leveraging cutting-edge digital platforms, supported by an experienced management team with deep understanding of the Ethiopian media landscape.
Our Core Services
Media Partnerships
Strategic collaborations with key media stakeholders to expand reach and impact.
Learn More →TV Talk Show Production
High-quality, engaging talk shows with strong advertising and partnership potential.
View Case Studies →Social Media Engagement
Content creation and management across platforms like TikTok, Instagram, YouTube, and Telegram.
Request a Quote →Media Time Buying
Strategic acquisition and effective utilization of TV and radio airtime.
Learn More →International Media Agency Services
Facilitating content production for global media companies operating in Ethiopia.
View Case Studies →Digital Advertising
Website ads, cookies, and pop-ups for digital monetization and outreach.
Request a Quote →Event Operations & Management
Planning, execution, and management of corporate, entertainment, and social events.
Learn More →What Our Clients Say
“PAL Trading Plc has transformed our media presence with their innovative solutions and dedicated service. Their team is professional, creative, and truly understands our needs.”
Our Work & Portfolio
FinTech Investment Handover
Client: EthioFin
Objective: Capture and produce event coverage for a high-profile handover ceremony.
Result: Delivered multi-angle video, drone shots, and interviews within 24 hours.
Brand Launch Documentary
Client: Shine FM
Objective: Create a brand reveal and behind-the-scenes storytelling video.
Result: Boosted audience engagement by 60% in first month.
Our Clients & Partners
What Our Clients Say
“PAL Trading transformed our media presence. Their production quality and professionalism are unmatched.”
“Working with PAL was seamless. They captured our vision perfectly and delivered ahead of schedule.”
“From event coverage to branding, PAL Trading handled it all with excellence.”
Our Leadership Team
At PAL Trading plc, our strength lies in our people. Meet the creative minds and strategic thinkers behind our media innovations.
Eyob Hailemariam
Founder & Managing Director
Mekdes Getachew
Head of Creative
Abel L.
Technical Lead
Yordanos T.
Media & PR Coordinator